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Getting engagement on Instagram.   L-R: Gabby Briscoe & Mary-Rose Lobo, SKINIRVANA facial oil, Mary-Rose Lobo https://seashellcollective.com/blog/mission-statement-purpose-driven monthly 0.5 2022-03-15 https://images.squarespace-cdn.com/content/v1/623070da8deee53e9a63dea5/1647363427083-P893CWIDMBC8KB1OFJRB/image-asset.png Words - Do your personal and business missions correlate? https://seashellcollective.com/blog/tag/digital+marketing monthly 0.5 https://seashellcollective.com/blog/tag/start+up monthly 0.5 https://seashellcollective.com/blog/tag/engagement monthly 0.5 https://seashellcollective.com/blog/tag/digital+fundraising monthly 0.5 https://seashellcollective.com/blog/tag/purpose-driven monthly 0.5 https://seashellcollective.com/blog/tag/facebook monthly 0.5 https://seashellcollective.com/blog/tag/non-profit monthly 0.5 https://seashellcollective.com/blog/tag/linkedin monthly 0.5 https://seashellcollective.com/blog/tag/social+media+agency monthly 0.5 https://seashellcollective.com/blog/tag/facebook+advertising monthly 0.5 https://seashellcollective.com/blog/tag/twitter monthly 0.5 https://seashellcollective.com/blog/tag/mission-driven monthly 0.5 https://seashellcollective.com/blog/tag/mission+statement monthly 0.5 https://seashellcollective.com/blog/tag/charity monthly 0.5 https://seashellcollective.com/blog/tag/grow+followers monthly 0.5 https://seashellcollective.com/blog/tag/crowdfunding monthly 0.5 https://seashellcollective.com/blog/tag/social+media+marketing monthly 0.5 https://seashellcollective.com/blog/tag/Instagram monthly 0.5 https://seashellcollective.com/blog/tag/social+media+management monthly 0.5 https://seashellcollective.com/blog/tag/engagement+challenge monthly 0.5 https://seashellcollective.com/blog/tag/social+media monthly 0.5 https://seashellcollective.com/blog/tag/algorithm monthly 0.5 https://seashellcollective.com/home daily 1.0 2026-03-11 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg Home https://images.squarespace-cdn.com/content/v1/623070da8deee53e9a63dea5/93df9b9d-9c94-42fd-b6e1-9ccb817b5674/DSC_9001.jpg Home - After 15 years working in-house for non-profits, I decided to dip my toe in the freelance waters. I started Seashell in 2019 to help values-led brands to tell their stories and share their wisdom. We’ve grown to become a collective of freelancers that can flex to our client’s needs – the Seashell Collective. https://seashellcollective.com/people daily 0.75 2025-06-04 https://images.squarespace-cdn.com/content/v1/623070da8deee53e9a63dea5/4652f180-d34a-4223-9485-0f91a9f9ec45/IMG_1231.jpg People https://images.squarespace-cdn.com/content/v1/623070da8deee53e9a63dea5/6cecd675-e2e7-4a03-8401-3e5b1b446db7/Sarah+headshot.jpg People https://images.squarespace-cdn.com/content/v1/623070da8deee53e9a63dea5/3afba8eb-945d-4b91-8e4a-d4d6c1d3ff59/DSC_9194.jpg People - Helen Olszowska, Founder & Managing Director I set up Seashell Collective in 2019, to offer my skills as a content marketer to values-led organisations, including charities, B Corps and businesses. I specialise in content marketing strategy, social media, email marketing and content writing. My 20+ year career began in the non-profit sector, running digital marketing campaigns, events and other development activities. UK Associate Director for Development and Outreach at Human Rights Watch was my last in-house role. At Seashell Collective I work with a mix of retained and project-based clients as a lone freelancer or with the support of freelance and agency partners, depending on the brief. Alongside professional experience, I have a post-graduate diploma in Marketing from the Chartered Institute of Marketing and a diploma in Social Media Management. https://seashellcollective.com/services daily 0.75 2025-08-20 https://images.squarespace-cdn.com/content/v1/623070da8deee53e9a63dea5/1647790505895-28DUYUSTJ82F2NT1SO72/1.png Services https://images.squarespace-cdn.com/content/v1/623070da8deee53e9a63dea5/1647790627520-AIWPVK4MWFQAI6K5OS00/2.png Services https://images.squarespace-cdn.com/content/v1/623070da8deee53e9a63dea5/1647790645662-421GBQO5BQYRNQQZNO2R/3.png Services https://images.squarespace-cdn.com/content/v1/623070da8deee53e9a63dea5/1647790657459-IS048NB08X3LDCKQJJA8/4.png Services https://images.squarespace-cdn.com/content/v1/623070da8deee53e9a63dea5/1647790694685-QG4TE4BW43M6DE0ZDI85/6.png Services https://images.squarespace-cdn.com/content/v1/623070da8deee53e9a63dea5/1647790706534-M4D0ZPOBQ464ZR3JT63D/7.png Services https://seashellcollective.com/privacy daily 0.75 2023-03-02 https://seashellcollective.com/links daily 0.75 2023-04-21 https://seashellcollective.com/404-page daily 0.75 2022-03-30 https://seashellcollective.com/logos daily 0.75 2022-03-30 https://images.squarespace-cdn.com/content/v1/623070da8deee53e9a63dea5/3afba8eb-945d-4b91-8e4a-d4d6c1d3ff59/DSC_9194.jpg Brand Guidelines - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/623070da8deee53e9a63dea5/93df9b9d-9c94-42fd-b6e1-9ccb817b5674/DSC_9001.jpg Brand Guidelines - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/623070da8deee53e9a63dea5/59944c88-a796-4c21-982b-2fd8b7a6d078/DSC_9015.jpg Brand Guidelines - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/623070da8deee53e9a63dea5/b10ff536-4e5c-45f4-9c0a-e07816cfc72d/l1.png Brand Guidelines - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/623070da8deee53e9a63dea5/78a61238-d34c-4ff6-a0dc-2df61d54c2c7/Seashell+Collective+-+White%28RGB%29.png Brand Guidelines - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/623070da8deee53e9a63dea5/19a6994d-e656-47c4-82ea-2a0ec8267305/l2.png Brand Guidelines - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/623070da8deee53e9a63dea5/b4a64155-9ccc-41a7-bc8c-dee5b61a652a/Seashell+Collective+-+Black%28RGB%29.png Brand Guidelines - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/623070da8deee53e9a63dea5/f3eb1de9-615c-4460-9af5-c2776c13748f/l3.png Brand Guidelines - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/623070da8deee53e9a63dea5/d02c6202-f054-4370-90e1-d8216ae1d188/Seashell+Collective+-+4%28RGB%29.png Brand Guidelines - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://seashellcollective.com/portfolio daily 0.75 2025-06-05 https://images.squarespace-cdn.com/content/v1/623070da8deee53e9a63dea5/1488fdf2-9580-4c48-a379-f304e885502a/BUDGET.png Portfolio https://images.squarespace-cdn.com/content/v1/623070da8deee53e9a63dea5/712dac01-e156-4b49-bea6-b5dbe79da613/Untitled+design+%2825%29.png Portfolio https://images.squarespace-cdn.com/content/v1/623070da8deee53e9a63dea5/a1d49067-0e33-4c33-a405-7d7eec675b6a/%E2%80%9CThe+definitive+guide+to+queer+life+in+Brighton+in+the+1950s+qnd+60s+written+by+the+people+who+lived+it.%E2%80%9D.png Portfolio https://images.squarespace-cdn.com/content/v1/623070da8deee53e9a63dea5/28df0239-bb28-4891-b398-521902d6f53b/Untitled+design+%2826%29.png Portfolio https://images.squarespace-cdn.com/content/v1/623070da8deee53e9a63dea5/6b754040-8bc6-4b73-8f56-bd48767d48b4/Untitled+design+%2827%29.png Portfolio https://images.squarespace-cdn.com/content/v1/623070da8deee53e9a63dea5/f7996440-83b0-4208-a01d-87523716fe3e/LinkedIn+templates.png Portfolio https://images.squarespace-cdn.com/content/v1/623070da8deee53e9a63dea5/60ba6182-c393-459d-a621-49e703fdc0b6/social+proof.png Portfolio https://images.squarespace-cdn.com/content/v1/623070da8deee53e9a63dea5/172611d6-2fd4-46f2-8662-024fdc34cb01/Make+childcare+make+sense+graphics+square.png Portfolio https://images.squarespace-cdn.com/content/v1/623070da8deee53e9a63dea5/a88deb13-5719-41af-8baf-3628da03a47e/Social+content+portfolio Portfolio - Social media. Purposeful, impactful, on-brand social media content, optimised by platform with suggested captions and alt text. I can manage your socials or work with you to create evergreen or campaign toolkits. Content can be developed in line with your existing strategy or one that we build together. https://images.squarespace-cdn.com/content/v1/623070da8deee53e9a63dea5/3b66b97a-72eb-4cea-9b4a-7217f90e8ef4/Content+writing Portfolio - Content writing. Engaging, SEO optimised, accessible, on-tone, long form content for your website or publication. I can work to your brief or research and pitch ideas for articles that will hook, intrigue and inform your audiences. https://images.squarespace-cdn.com/content/v1/623070da8deee53e9a63dea5/21018b1c-4155-4d74-8c94-32064eba8871/Portfolio+lead+images+%281%29.png Portfolio - Email marketing. Targeted, on-brand emails that drive action and connection. I can strategise, research, write and manage your email marketing or develop automated journeys for campaigns or always-on activity like re-engagement. https://seashellcollective.com/casestudies daily 0.75 2025-06-05 https://seashellcollective.com/casestudies/charity-people monthly 0.5 2022-09-28 https://images.squarespace-cdn.com/content/v1/623070da8deee53e9a63dea5/4b314698-6be0-46c8-ae5d-6f6c0ff878e2/Funnel.png https://images.squarespace-cdn.com/content/v1/623070da8deee53e9a63dea5/bb5839b1-a2c9-4247-939a-9c60f2444330/CP+Stats.png https://images.squarespace-cdn.com/content/v1/623070da8deee53e9a63dea5/60fcf5cc-b983-4cc7-b22b-5bec38116665/IMG_2034.jpeg https://seashellcollective.com/casestudies/global-alliance monthly 0.5 2023-05-17 https://images.squarespace-cdn.com/content/v1/623070da8deee53e9a63dea5/09c0189e-b8a8-40c3-b080-223f245e78a2/OEWG+Toolkit+EN.png https://images.squarespace-cdn.com/content/v1/623070da8deee53e9a63dea5/733da70c-5f71-468e-acef-53f4480e398b/Screenshot+2022-09-15+at+07.10.25.png https://images.squarespace-cdn.com/content/v1/623070da8deee53e9a63dea5/5a0e2d04-91b4-4aee-b51b-ac9eb978e1bd/_Stats.png https://seashellcollective.com/casestudies/the-royal-marsden monthly 0.5 2023-03-27 https://seashellcollective.com/casestudies/mencap monthly 0.5 2025-06-05 https://seashellcollective.com/casestudies/skcin monthly 0.5 2024-07-05 https://images.squarespace-cdn.com/content/v1/623070da8deee53e9a63dea5/13c16aee-866b-4934-849f-eacd1a12fb68/image-asset+%281%29.png https://images.squarespace-cdn.com/content/v1/623070da8deee53e9a63dea5/696a45d4-45ee-4ee8-a6dc-ecf66a02b084/image-asset.png https://seashellcollective.com/casestudies/actionforpulmonaryfibrosis monthly 0.5 2024-07-05