How digital marketing flipped Charity People’s business model
We provide Charity People with content marketing support including social media management, email marketing, virtual events, blogging and management of their integrated content plan.
The content we create helps them reach new clients and candidates in the charity and nonprofit sector. It helps bring them closer to the agency and the individual consultants so that Charity People is their ‘go-to’ for support with recruitment or a new role.
“We started working with Helen and Seashell in June 2020 and it has been one of the best decisions we have made. Helen is brilliant to work with, everything you want from a freelancer; honest, authentic, creative and results-oriented. Their work has significantly grown our profile across our marketplace, proven by a significant increase in inbound enquiries.”
When we started working with Charity People they found new clients and candidates mostly through outbound sales. We helped them to flip this model to mostly inbound sales through:
Increasing their volume of social media content, focussing it on client and candidate needs and using the most effective tactics on each platform to help audiences know, like and trust them.
Launched a virtual events programme to support clients and candidates with their most pressing needs and to introduce them to the most relevant contact at Charity People.
Launched an email marketing programme with engagement rather than conversion as the core aim.
Statistics
Channel marketing strategies for social media and email marketing.
Social media management including content creation and community management for LinkedIn and YouTube.
Email marketing progammes for CEOs, HR professionals and recruiting managers in different business areas.
Virtual events support for livestreaming and webinar masterclasses.
Blog writing and editing
Management of overall content plan
