Reaching over 4 million people to support a key advocacy campaign
We worked with The Global Alliance for the Rights of Older People to engage targeted sections of the public and relevant policy makers with the #AgeWithRights campaign. The campaign calls for a specific UN convention on the rights of older people.
Seashell Collective, an independent human rights project management consultant and Do Good PR partnered to support the campaign ahead of an important UN Open Ended Working Group meeting. We worked on a social media and PR campaign to raise awareness of the #AgeWithRights campaign and its current advocacy messages.
“Helen’s creativity and expertise gave our global campaign a huge boost ahead of a critical UN meeting. The social media resources Helen developed were excellent and the analysis of our campaign impact and reach was hugely valuable. I would not hesitate to recommend Seashell and hope that we can work together again.”
The Global Alliance for the Rights of Older People (GAROP) is a global network of over 380 organisations working to strengthen and promote the rights of older persons. When we started working with them they were concerned about the progress of their #AgeWithRights campaign. Ahead of a critical UN meeting we designed and managed a two-stage section of the campaign that helped reach more than 4.5million people and deepen engagement with the campaign.
Phase 1: Global Rally
Social media graphics designed for Twitter centring the voices of older people alongside campaign key messages were used as part of a retweet campaign to amplify GAROP’s online global rally event with the public and policymakers.
Phase 2: lead up to UN OEWG Meeting
A hearts and minds campaign targeting policymakers included social media graphics, designed for Twitter, that focused on compelling statistics relevant to the agenda for the UN OEWG meeting alongside #AgeWithRights campaign messages. Alongside this, using the data from phase 1 we developed an influencer campaign around the concept of ‘in my lifetime’ asking older (and some other relevant) influencers to share some significant experiences from their lives and the ask to #AgeWithRights.
Statistics
Campaign Communications Strategy
Phase 1 social media toolkit in French, English and Spanish
Phase 2 social media toolkit in French, English and Spanish
Campaign Communications mentions monitoring and reporting against strategic goals