Nurture your growing social media communities (and reduce your workload!)

Marie Curie reported a 3700%+ increase in social media comments, mentions and messages between 2014 and 2022. 

There’s only so long your social media team can deal with this increase before you need more staff or to outsource.

How to outsource your community management

The thing is, if you’re going to outsource, it’s got to be done right. 

You’ve got to be able to explain:

  • your audiences

  • your brand tone of voice

  • your safeguarding policies and procedures

  • your escalation procedure

  • frequently asked questions

To do all that - you need a Community Playbook. A guide that you can pass on to anyone doing your content moderation to help them do it as well as you do. 

Download the template* that we use for clients. 

*it’s in Canva, but you’re a Canva user, right?

Joanna Storer, Community Manager, Sightsavers

“As a busy social media team we have found Helen’s support with community management and crisis monitoring invaluable. It’s great to know our channels are in a safe pair of hands while we’re offline and Helen does a fantastic job at replying to comments in our brand tone, despite not being immersed in the day to day of our organisation. I wouldn’t hesitate to recommend Helen’s services if you’re looking for social media moderation support.”

Talk to us about outsourcing

Book a free half an hour consultation with us to:

  • Get ready to outsource your community management (not just to us!)

  • Learn how to support your content moderator’s wellbeing and mental health

  • Find out how community management can bring new, diverse talent into the sector

Meet the Team

Helen and Leah run community management for Seashell Collective clients. We bring together experience from the charity and commercial sectors. We care about our client’s communities, the wellbeing of our social content moderators and bringing new diverse talent into the charity sector.


  • Managing Director

    Helen worked with non-profits throughout her career, running digital marketing campaigns, events and raising funds to support their work. She got started in the health and social care sector before moving into human rights as UK Associate Director for Development and Outreach at Human Rights Watch.

    Alongside professional experience, she has a post-graduate diploma in Marketing from the Chartered Institute of Marketing and a diploma in Social Media Management


  • Community Manager

    Leah is a Social Media and Community Manager with almost a decade of experience spanning across many industries from B2B to B2C. She has a proven track record of growing brands and implementing strategies that deliver results through content creation and community management. Her love language? Chatting social trends. Her north star? Building purposeful brands up to win on social.

  • Social media moderation and mental health

    Read here

  • Seashell Collective client Case Studies

    Read them